Zena Holloway has photographed Olympians, sports personalities, singers and songwriters as well as newborn babies, indigenous peoples and creatures of all shapes and sizes – both marine and terrestrial.
Born in Bahrain and raised between London and pretty much everywhere else in the world, she went on her first dive in England as a teenager. Charmed by the magic of the underwater world, she began experimenting with a camera and decided to chart her own course in an ultra-niche profession. Nobody showed her the ropes; she taught herself.
Her most recent projects, such as Seawomen and Matchstick Men, look at the deep emotional connection people have to oceans, lakes and waterways. Her images reflect darker emotions as well as feelings of happiness and calm that being near and around water can inspire.
Zena lives on the outskirts of London with her husband and three young children in a converted Ministry of Defence underground torpedo-testing centre. When she’s not underwater taking pictures, she can often be found cycling with the kids to school through Bushy Park or outside feeding their Chalk Hill Blue hens.

“When Zena Holloway was 18 she travelled the world working as a scuba instructor and developed a passion for underwater photography and film. Completely self-taught, Holloway creates images that are striking, instinctive and driven by a deep understanding of her medium. She combines the highly technical aspects of underwater photography with superb creative direction that results in extraordinary imagery”
IdN Magazine

To journey underwater is to voyage into humanity’s amphibious origins; its a place for exploration and adventure. I’ve flown with eagle rays, danced with dolphins, befriended otters, laughed with seals and listened to whales. I’ve taught mermaids, swam eye-to-eye with mighty sharks, hitchhiked on submarines and discovered skeletons surrounded by priceless antiquities.
When I step into that fluid world memories, associations and experiences  flow together; I’m curious about light and life beneath the surface. In my images the water is a leveler, where stability is removed and awareness stripped back. It’s a metaphorical space where people are paradoxically ‘free’ to act naturally.  The water is beguiling, bewitching and often perilous; each time I visit I try to capture a little more of what intrigues me.
– Zena Holloway
Selected Shows & Exhibitions:
2018 Vättern, Hjo, Sweden
2018 Cheonan Arts Center Museum of Art, Korea*
2018 Yongin Art Center, Korea* waterbabes
2018 508 Kings Road Gallery, London Seawomen
2018 Art Palm Beach, Florida Seawomen
2017 Scope Art Show, Miami Seawomen
2017 Bridgeman Gallery
2016 Musée de la Porte Doreé, Paris Swansong
2016 MBC, Daegu, South Korea *
2016 Cinema Center, Busan, South Korea *
2015 Changwon Cultural Foundation, South Korea *
2015 Hyundai Art Center, Ulsan, South Korea *
2015 Seoul Art Center, South Korea *
2014 Saatchi Gallery, London Swansong
2014 Calken Gallery, London *
2013 Elle Décor’s show house, Miami, Scattered *
2012 London Art Fair, Swansong
2012 Affordable Art Fair, London, Swansong
2012 Bo.Lee Gallery, UK, Swansong *
2011 Tatar Gallery, Canada, Swansong
2011 Schouwburg, Netherlands, Swansong *
2010 The Hospital, London UK, Swansong
2009 Cosa Gallery, London UK, Swansong
Above and Below

BEHIND THE SCENES

Editorial and Published Works include:
National Geographic, Dazed&Confused, Paris Match, How to Spend it, Harpers Bazaar, GQ, Vanity Fair, The Observer, 125, Stylist, Quintessentially Magazine,  JFW, Twill, Vision, Neon, Schon, Cent magazine and The Sunday Times.
The Waterbabies (published 2008)
Awards & Nominations include:
ND Awards (2017), Fine Art Photo Awards (2017), Communication Arts (2012, 2010, 2004), PDN, Cannes (2013), Applied Arts (2010, 2009, 2008, 2006), AoP (2009, 2008, 2006, 2002, 1999), IPA (2012, 2006), Nikon international (2003) and RPS (1999).
Clients include:
B&H (Leo Burnett, Mexico), Built with Chocolate Milk (Campbell Ewald NY), English National Opera, The Royal Ballet, Pepsi, Speedo, Radox (Grey), Camay (Leo Burnett, Hong Kong), Nike, Herbal Essences (Leo Burnett, London), Umbro, Olay (Saatchi & Saatchi NY), Jacuzzi (Y&R San Fran), Greenpeace (Saatchi & Saatchi, London), Shangri-La (O&M, HongKong), Sony (TBWA), EMI, GlaxoSmithKline (Ogilvy), Epson (Burkitt DDB) and the BBC
news
“It is charming. It is breathtaking. Zena Holloway’s submerged world is a romantic fairy tale told from the heart. She is an artist that shows, suggests and nurtures the senses”
Image in Process
“Zena is more than capable of weaving her magic in almost any location where water is present… she is able to create different scenes that cause us to question everything we know about the water”
Brownbook
“She’s explored the possibilities and challenged our usual expectations of underwater photography; hung around after the rest of them stopped shooting fish”
BMW Magazine