How it all Started

Zena Holloway has photographed Olympians, sports personalities, singers and songwriters as well as newborn babies, indigenous peoples and creatures of all shapes and sizes; both marine and terrestrial. Born in Bahrain and raised between London and pretty much everywhere else in the world, she went on her first dive in England as a teenager. Charmed by the magic of the underwater world, she began experimenting with a camera and decided to chart her own course in an ultra-niche profession. Nobody showed her the ropes; she taught herself.
Canon 1DC and Seacam Housing

Connecting to Water

Her most recent projects, such as Seawomen and Cry Me a River, look at the deep emotional connection people have to oceans, lakes and waterways. Her images reflect darker emotions as well as feelings of happiness and calm that being near and around water can inspire. Zena lives on the outskirts of London with her husband and three young children in a converted Ministry of Defence underground torpedo-testing centre. When she’s not underwater taking pictures, she can often be found cycling with the kids to school through Bushy Park or outside feeding their Chalk Hill Blue hens.
“..her photographic story … is a journey to paradise, a return to nature” – Paris Match


paper size 1120 x 900 mm

ANGEL 9 (2005)
ANGEL 9 (2005)


paper size 1120 x 900mm



paper size 594 x 420 mm

Collaborating with galleries, collectors and interior designers, Zena Holloway’s images exhibit worldwide.  
Limited-edition art prints are made from the highest quality archival paper and shipped from her London studio.
Link through to the virtual gallery to take a look at some of the work on show.
VIrtual Gallery
If you have a special project and would like further information, please get in touch.


*denotes solo

2018 Museum of Moscow – Immersion, Russia*
2018 UpOn Walls – Fluid, Sweden *
2018 UpOn Walls – Vättern, Sweden 
2018 Cheonan Arts Center Museum of Art, Korea *
2018 Yongin Art Center, Korea, waterbabes *
2018 508 Kings Road Gallery, London Seawomen
2018 Art Palm Beach, Florida Seawomen
2017 Scope Art Show, Miami Seawomen
2017 Bridgeman Gallery
2016 Musée de la Porte Doreé, Paris Swansong
2016 MBC, Daegu, South Korea *
2016 Cinema Center, Busan, South Korea *
2015 Changwon Cultural Foundation, South Korea *



2015 Hyundai Art Center, Ulsan, South Korea *
2015 Seoul Art Center, South Korea *
2014 Saatchi Gallery, London Swansong
2014 Calken Gallery, London *
2013 Elle Décor’s show house, Miami, Scattered *
2012 London Art Fair, Swansong
2012 Affordable Art Fair, London, Swansong
2012 Bo.Lee Gallery, UK, Swansong *
2011 Tatar Gallery, Canada, Swansong
2011 Schouwburg, Netherlands, Swansong *
2010 The Hospital, London UK, Swansong
2009 Cosa Gallery, London UK, Swansong
other news
Editorial and Published Works include:
National Geographic, Dazed&Confused, Paris Match, How to Spend it, Harpers Bazaar, GQ, Vanity Fair, The Observer, 125, Stylist, Quintessentially Magazine,  JFW, Twill, Vision, Neon, Schon, Cent magazine and The Sunday Times.
The Waterbabies (published 2008)
Awards & Nominations include:
ND Awards (2017), Fine Art Photo Awards (2017), Communication Arts (2012, 2010, 2004), PDN, Cannes (2013), Applied Arts (2010, 2009, 2008, 2006), AoP (2009, 2008, 2006, 2002, 1999), IPA (2012, 2006), Nikon international (2003) and RPS (1999).
Clients include:
B&H (Leo Burnett, Mexico), Built with Chocolate Milk (Campbell Ewald NY), English National Opera, The Royal Ballet, Pepsi, Speedo, Radox (Grey), Camay (Leo Burnett, Hong Kong), Nike, Herbal Essences (Leo Burnett, London), Umbro, Olay (Saatchi & Saatchi NY), Jacuzzi (Y&R San Fran), Greenpeace (Saatchi & Saatchi, London), Shangri-La (O&M, HongKong), Sony (TBWA), EMI, GlaxoSmithKline (Ogilvy), Epson (Burkitt DDB) and the BBC
“It is charming. It is breathtaking. Zena Holloway’s submerged world is a romantic fairy tale told from the heart. She is an artist that shows, suggests and nurtures the senses”
Image in Process
“Zena is more than capable of weaving her magic in almost any location where water is present… she is able to create different scenes that cause us to question everything we know about the water”
“She’s explored the possibilities and challenged our usual expectations of underwater photography; hung around after the rest of them stopped shooting fish”
BMW Magazine