RESTING ON THE WATER next to the Bauers Bridge in the busy centre of Jönköping, float nineteen large scale underwater photographic works by photographer, Zena Holloway. The vast lake serves as a unique, open air, gallery space where viewers are can amble along the bridge and see the exhibit. The large prints float on the surface of the lake.
This enterprising public art exhibition is the result of a collaboration between UponWalls Gallery, the County Administrative Board in Jönköping and Zena Holloway.
Open from 17th August – 30th October 2018, Bauers Bridge, Jönköping, Sweden.
Zena Holloway (1973), the daughter of an airline pilot, fell in love with the water first, photography second. Born in Bahrain and raised between London and pretty much everywhere else in the world, she went on her first dive in England as a teenager. After school, she travelled to Egypt for a holiday but stayed on alone to qualify as an instructor at a local diving centre. It was here that she first took a camera underwater, fascinated by marine life on the coral reefs. Zena then realised that she wanted to spend the majority of her waking hours beneath the surface and by the ocean.
A few years later, Zena saw a film crew carrying a model dressed as a mermaid into the sea to shoot a commercial. With that, her path was set. Using the same unsophisticated underwater camera her mother got her at the age of 18, she decided to chart her own course in an ultra-niche profession. Nobody showed her the ropes; she taught herself. Zena shoots fine art, editorial, celebrities, sport, fashion and lifestyle imagery. Her work deviates from the stereotypical directness associated with underwater photography, as she strives to push the boundaries of her imagination and the limits of creativity. The result is truly magical imagery that has resulted in worldwide acclaim.