Zena Holloway is an underwater photographer and director. Her work deviates from the stereotypical directness associated with underwater photography, as she strives to push the boundaries of her imagination and the limits of creativity. The result is truly magical imagery that has resulted in worldwide acclaim.

“Water has enabled me to fly with eagle rays, dance with dolphins and come face to face with some particularly spectacular sharks. I’ve uncovered 18th century skeletons, and priceless antiquities, hitchhiked on submarines and taught a few mermaids how to pose along the way. I like to think of the water as my canvas and the light as the paint. My goal is always to find the heart of every project and allow the water to bring the magic.”

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About

Zena shoots fine art, editorial, celebrities, sport, fashion and lifestyle imagery. Her work deviates from the stereotypical directness associated with underwater photography, as she strives to push the boundaries of her imagination and the limits of creativity. The result is truly magical imagery that has resulted in worldwide acclaim.

“Zena Holloway's photographic story ….. is a journey to paradise, a return to nature”

- Paris Match

 

“When Zena Holloway was 18 she travelled the world working as a scuba instructor and developed a passion for underwater photography and film. Completely self-taught, Holloway creates images that are striking, instinctive and driven by a deep understanding of her medium. She combines the highly technical aspects of underwater photography with superb creative direction that results in extraordinary imagery”
– IdN Magazine

Her Story

Zena Holloway (1973), the daughter of an airline pilot, fell in love with the water first, photography second. Born in Bahrain and raised between London and pretty much everywhere else in the world, she made her first dive in England as a teenager. After school, she went on holiday to Egypt but stayed on alone to qualify as an instructor at a local diving centre. It was here that she first took a camera underwater, fascinated by marine life on the coral reefs. Zena then realised that she wanted to spend the majority of her waking hours beneath the surface and by the ocean.

 

A few years later, Zena saw a film crew carrying a model dressed as a mermaid into the sea to shoot a commercial. With that, her path was set. Using the same unsophisticated underwater camera her mother gave her at the age of 18, she decided to chart her own course in an ultra-niche profession. Nobody showed her the ropes; she taught herself.

 

She is known for her hard-working, can-do attitude and lives on the outskirts of London with her husband and three young children in a converted Ministry of Defence underground torpedo-testing centre. When she’s not underwater taking pictures, she can often be found cycling with the kids to school through Bushy Park or outside feeding their Chalk Hill Blue hens in the garden.

Exhibitions

Zena has exhibited worldwide and her recent solo show in Seoul, Korea is due to tour four other major cities during 2016.

Museum Porte Dorée, Paris
Museum Porte Dorée, Paris

29th February 2016 - 3rd July 2016.

Art Mode Design - Esthetique et Philosophie du mond aquatique

Changwon, South Korea
Changwon, South Korea

Spring 2016

A young Korean woman - Yeonjeong- poses with an image from the exhibit

The Trump Hotel, Toronto
The Trump Hotel, Toronto

ongoing

Angel 2 - XL signed, limited edition print.

Seoul Art Centre
Seoul Art Centre

July 2015 - September 2015

53,500 visitors came to view the exhibition in Seoul

Commissions & Clients

Zena’s devotion to this medium has led to many innovative international campaigns and features with the likes of Paris Match, The Sunday Times, Nike, English National Opera and Pepsi. Her work has been displayed around the globe and continues to be collected by institutions and private individuals. Her images are available as limited edition prints, each signed and numbered. She has won numerous international awards for her underwater photography and films, including Campaign Photo, Applied Arts, Communication Arts, The Royal Photographic Society, PDN and many Cannes awards. She is frequently invited to be a juror for photography competitions and speak about her work.

Over the years, Zena has worked for many celebrities, global advertising agencies and blue chip clients. They include:
B&H (Leo Burnett, Mexico), Elle Style Awards, English National Opera, Rita Ora, The Royal Ballet, Kyle Minogue, Georg Jensen, Pepsi, Westfield, Speedo, Radox (Grey), Camay (Leo Burnett, Hong Kong), Rosemount Wine (RKCR/Y&R), Nike, Herbal Essences (Leo Burnett, London), Umbro, Olay (Saatchi & Saatchi NY), Jacuzzi (Y&R San Fran), Greenpeace (Saatchi & Saatchi, London) Dolland & Aitchison (DFGW), Shangri-La (O&M, HongKong) Sony (TBWA), EMI, GlaxoSmithKline (Ogilvy), Epson (Burkitt DDB), BBC, How to Spend it, Harpers Bazaar, GQ, Vanity Fair, The Observer, 125, Stylist, Quintessentially Magazine, Sunday Times, JFW, Twill, Dazed and Confused, Vision, Random, Neon, Rosebuzz, National Geographic, Schon and Cent magazine

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